How to Plan a Brand Photoshoot That Reflects Your Personality
A brand photoshoot is more than just photos for your marketing. It’s the chance to show your personality, attract aligned clients, and stand out in your industry. As a KC photographer, I help business owners create photos that actually feel like them. I’m sharing my best tips for thinking outside of the box when it comes to planning your brand photos below. Let’s dive in!
Props That Tell a Story
Props are one of the easiest ways to be remembered and show the fun side of your brand! As a business owner, you may think of a laptop, phone, or notebook. While it’s great to incorporate props you actually use day-to-day in your business, let’s take it a step further. I like to think outside of the box and help my clients plan unique ways to be remembered!
Shea from Hey Hey Studio is a creative copywriter. She chose tomatoes and spaghetti as a play on words for a new tagline! When someone is looking for a copywriter, her brand becomes instantly recognizable. That’s how a brand photoshoot can help you stand out and attract clients who match your energy!
Choosing Locations for Your Brand Photoshoot
Locations for your brand photoshoot matter more than you think. I recommend multiple locations to have variety and look less repetitive across socials and your website. It also allows you to change up your style and poses! When your photos don’t all look the same, you’ll have longer-lasting content to work with.
Locations I suggest to my clients are the Neon Heart Studio (my personal studio where creativity can run free!), your business storefront, or even a place that reflects your brand, like a coffee shop!
Outfits That Match Your Brand Personality
As a design-led brand, outfits bring it all together! From zebra print pants to a colorful blazer, outfits say a lot about your brand. Outfit changes throughout your brand photoshoot can also serve different purposes. You may need professional team photos and headshots, but also casual and candid photos to humanize your brand. Aesthetics matter here! But make sure your outfits match your branding and overall vibe of your brand.
Embracing Imperfect Moments
High-quality, editorial photos don’t have to be overly posed. Some of the best brand photos feel cinematic, story-driven, and a little imperfect. The candid laughs and in-between moments are often my clients’ favorites from their brand photoshoots! Your audience wants to see your personality, so don’t be afraid to show it off!
Ready to Plan Your Brand Photoshoot?
If you’re not sure where to start when planning your brand photoshoot, I’m here to help! My brand session packages include shot ideas, location suggestions, wardrobe guidance, and more, so we match the mood, tone, and intention you’re looking for! Whether you’re shooting at Neon Heart Studio or another location in Kansas City, I want this to be as easy (and fun!) as possible for you and your team!
If you’re ready to stand out as an industry leader and communicate the quality experience you give your clients, let’s chat! My approach is rooted in authentic storytelling–no trends here! If this sounds like what you’re looking for, you can learn more about me here and about my services here. I can’t wait to plan an epic brand photoshoot with you!